Social media marketing lends a hand to modern businesses everywhere. When you take the initiative and use advice from different sources, your marketing efforts prove more fruitful. This article will focus on advice about social media marketing that comes from the marketing pros.
Facebook no longer allows your default tabs to be your landing page. However, this doesn’t mean that you can’t call attention to your promotion or contest by using a custom landing page. Use a custom tab photo and a custom tab name to call attention to something you want your viewers to see. You don’t have to be a pro to create a custom tab like one. Use applications such as ShortStack or Lujure to incorporate their templates into your profile.
If you are trying to connect with other professionals in your niche, LinkedIn offers the perfect platform to do so. Their newest widget release allows professionals to use something called the Company Follow button. This small, yet effective button is similar to the Tweet buttons you see everywhere. However, this button enables people to stay on your site but still follow your LinkedIn page.
Bufferapp is a great social media tool that helps add your content to sites such as LinkedIn, Twitter and Facebook prior to you publishing the content. This app is able to space out your content in order to avoid looking like you are spamming feeds. If you don’t have a lot of time on your hands, Bufferapp can help you load your content onto social media sites.
YouTube offers you a wide range of audiences, but the best way to gain subscribers is to flat out ask for them! YouTube should be utilized to its fullest extent and not just used as a free video hosting service. Ask people who view your videos to subscribe to your channel. If they are taking the time to view your videos, they already probably like what you have to offer. Do this in either an annotation or inside of the video as a text.
Consistency is always the key on Facebook. Recent research has shown that successful companies post fresh content 2 to 5 times a day on Facebook. It may seem like something you can pull off in the first two weeks of starting, but the greatest companies are the ones that pull it off at least 5 days a week (business days). Your fans visit your Facebook page during different times. This makes it imperative that you offer fresh content for everyone. By choosing to post new content several times a day, you are giving everyone a chance to catch something new.
Most people feel this is obvious, but consistency is what works. It is simply not enough to have a social media page set up. To be a success, you need to post every single day and try different tactics. Since social media is so cost effective, almost every company already has a profile. One of the few ways that you can eliminate competition is through your updates and fresh content.
Social media marketing has taken the advertising world by storm. There are so many companies using this method of marketing, making it imperative that you double your own marketing efforts. Use the tips from this article to ensure that you are doing everything you can to ensure your success!