In the following paragraphs, you are going to read about a number of tips and tricks that you can use to harness the power of social media to boost your business revenue. Social media websites are visited by tens of millions of users every hour and this communication medium is just too impactful to ignore if you want more profit. Keep reading for more.
When you have social media accounts for your business, users of those social media sites can “Like” you, meaning that they see your new content when it is posted. This gives you unparalleled access of advertising directly to people’s computer screens. It is said that 80 percent of business is repeat business, and anyone willing to Like your social media account is a loyal customer indeed.
In order to benefit from social media, your business needs to be represented on social media sites. Facebook is a must, as it is hands down the biggest out there. Google+ is a growing alternative, so having a presence there is not a bad idea. Twitter can also help out. Depending on your exact line of business and planned content, YouTube is another possibility to consider.
You want to have regular information available for your followers. They are not going to put up with nothing but blatant advertising for very long. As a matter of fact, most of your content should not even be advertising. Instead, post humorous tidbits or pieces of content they find interesting and valuable. Blog entries and podcasts at your website always make good posts, since you really want social media marketing to draw social media users to your primary website..
Anytime your business is running a sale is the one time that you can get away with advertising directly through social media. People love to wait for discounts and deals, so letting them know through social media means there is a payoff to them for following you.
Run contests frequently. Trivia games are especially effective. Have some kind of freebie as a prize to the winner. Also host drawings for prizes once your membership of followers hits a target number. That will get your current followers to spread the word about your account and find others to jump on the bandwagon. Social media marketing offers you free word of mouth advertising that is positive. This kind of marketing is both free and the most effective in results.
Whenever you can, use your social media content to have a pathway for a subscriber to get to your primary website where they can directly do business with you. Likewise, these backlinks help your website in the search engines with higher positions in the listings. This should help draw even more traffic to your website from that avenue as well.
Make sure that you keep all your content on your website. Do not put it up for a while and then take it down. Have the “share” buttons for each social media venue up so that others can share your blog posts or retweet your messages. This is even more free exposure to those who do not know you.
Any business serious about making money online or controlling its branding needs to be doing social media marketing. The volumes of prospective customers are too numerous to ignore, as are the marketing potentials.